The iconic main building of AUK, showcasing its elegant modern architecture and welcoming entryway.

News

07, Apr 2011
Marketing Guru Professor Philip Kotler Presents his New Marketing Theory at AUK
World renowned marketing expert Professor Philip Kotler delivered his first certified training seminar in Kuwait, in cooperation with Al-Raya Group and The American University of Kuwait (AUK), as he discussed the importance of values driven marketing. 

Professor Kotler's one-day certified training seminar, Marketing 3.0 - Values Driven Marketing, was held on April 4 at the AUK Campus and was organized by the Center for Continuing Education at AUK. It encouraged corporations to review how they market themselves and their products to clients and consumers, and provide a very special learning opportunity to students of Marketing in Kuwait. 

Professor Kotler, who invented the four Ps of Marketing and Social Marketing, designed the concept of values driven marketing in the wake of the disastrous global financial crisis to assist companies rebound, reset growth potential and address challenges of doing business. His new model of marketing (Marketing 3.0) treats customers not as mere consumers, but as the complex multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers and that the old rules of marketing won't help them do this. Instead, they must create products, services and corporate cultures that inspire, include and reflect their customer's values. 

Director of the Center for Continuing Education, Ms. Jeanne Al-Failakawi said the American University of Kuwait was delighted to host Professor Kotler for his ground-breaking seminar. "The Marketing 3.0 seminar is an exceptional way to get university students thinking about themselves as individuals, as well as members in a global market," she said. 

Al-Raya Group's Training and Consulting Manager, Abdul Rahman Al-Haddad, described the seminar as "a life-changing experience; a must see." 

The one-day seminar covered such topics as dealing with business challenges and opportunities, generating new ideas and innovating successfully, improving branding power, and developing a superior company reputation through sustainability-driven thinking. 

About Professor Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. 

Professor Kotler, who is the inventor of the "4 Ps" of Marketing (which he has now transformed to "7 Ps") as well as the inventor of "Social Marketing", has been involved in the research & development of marketing for the past 55 years. He is the author of Marketing Management (Prentice Hall), now in its 13th edition, and the most widely used marketing textbook in graduate schools of business around the globe, with more than 20 million copies sold to date. He has authored over 50 other successful books and he has published over 150 articles in leading journals. 

He received his Master's degree at the University of Chicago and Ph.D. at M.I.T., both in Economics, and has also received 12 honorary PhDs. 

He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler has been named among the Top 50 business gurus since 1998. In 2008 & 2009 Professor Kotler was ranked amongst the top 10 Business Thinkers of the World by The Thinkers 50. See www.thinkers50.com

About The Center for Continuing Education
The Center for Continuing Education offers programs and services which complement those of the College of Arts and Sciences and the Intensive English Program at the American University of Kuwait. Moreover, CCE has programs and courses to meet the growing demand for workforce development training. 

The Center's target audiences include adults wishing to advance or change their careers, update or upgrade their knowledge, skills and abilities, or achieve professional credentials or certifications. It also caters to young adults who wish to prepare for university studies, prepare for exams such as the TOEFL, IELTS, and SAT, and participate in enrichment programs. 

The Center for Continuing Education offers programs throughout the year. The majority of programs are offered at AUK's Salmiya Campus, but some may be offered at community sites or in specialized off-campus facilities. For more information on CCE, please visit the CCE website: www.auk.edu.kw/cce/index.html , email us at cce@auk.edu.kw or call 1-802040 / (+965) 2224-8399 ext. 123, 124.
 

Professor Philip Kotler on stage at the American University of Kuwait Auditorium as he delivers his seminar 'Marketing 3.0'
 

Professor Philip Kotler is presented with the AUK Coin by Vice President for Administrative and Student Affairs Dr. Carol Ross-Scott
  

Professor Philip Kotler delivers his seminar 'Marketing 3.0' in front of a packed audience
 

A participant addresses a question to Professor Philip Kotler
View More
Marketing Guru Professor Philip Kotler Presents his New Marketing Theory at AUK
30, Mar 2011
Faculty Highlight: Dr. Ghazi Nassir
AUK Associate Professor of English Language and Literature Dr. Ghazi Nassir attended The 42nd American Society for Eighteenth-Century Studies Annual Meeting in Vancouver, British Columbia, Canada on March 17-20, 2011. Professor Nassir presented a paper titled "Un-Johnsonian Sequels." 

The paper focuses on the two attempts that have been made to correct the supposed defect in the conclusion of Rasselas: Dinarbas; A Tale: Being a Continuation of Rasselas, by Ellis Cornelia Knight in 1790, and The Second Part of the History of Rasselas, Prince of Abyssinia, by Elizabeth Pope Whately in 1835. One might ask the following question: what Johnson's opinion would have been, had he been alive to express an opinion, of two attempts to extend and complete the narrative of Rasselas? The paper argues that Johnson would have rejected both attempts to compose sequels to Rasselas because his commitments to religion were at odds with romantic narratives, the genre of these sequels are written in, and because of his repulsion against glorifying images of war and military conflict which they contain in excess. The premise of peruse of happiness in these two sequels is marked by many basic references that would have been unthinkable by Samuel Johnson. After all, sequels, like in movies, do not recreate the same perceptions, outcomes, and reactions. Thus, this paper's main purpose is to assess these sequels not only as imitations of Rasselas, but as a critical response to it. Simply put, neither author followed Johnson's dictum that "happiness, as well as virtue, consists in mediocrity."
 

Dr. Ghazi Nassir
View More
Faculty Highlight: Dr. Ghazi Nassir
Showing 10 Articles of 1528
28, Mar 2011
AUK Welcomes New Dartmouth Intern
Travis Michael Cramer, hailing from Portland, Oregon, is a member of the class of 2012 at Dartmouth College. He is an Anthropology major and is interested in education management. In the past he has served as an executive of several extracurricular clubs, worked as a behavioral neuroscience research assistant, and participated in choir, musical theatre, and track and cross country running. On campus he is involved in community service activities such as tutoring local elementary and middle school students and helping foreign students learn English. He is also involved in a campus Christian group and is the Service and Philanthropy Chair of Zeta Psi Fraternity. Travis is looking forward to learning about the Middle East and meeting and working with the students, faculty, and staff of AUK. Travis will be working in the Office of the Dean of the College of Arts & Sciences, the Writing Center, and with the Student Success Center. Travis will be at AUK until the end of May 2011. This is the thirteenth time since 2005 an intern joins AUK from Dartmouth College.
 

Travis Michael Cramer
AUK Welcomes New Dartmouth Intern
28, Mar 2011
Service is My Joy Ceremony
The Hope Club of AUK hosted an event on March 20, 2011 titled, "Service is My Joy- Ceremony" where club members shared their volunteering experience with the campus community. The event, which took place in the AUK auditorium from 2-3 pm, inspired many members of the AUK community and encouraged them to involve themselves in more volunteering activities. 

The events host, Rana Abd- Hamid, initiated the event by talking about how the volunteering opportunity she took with the aid of the Hope Club in association with LOYAC helped change the way she saw things. She also personally thanked all of the members who were involved in the volunteering with KACCH and the Kuwait Handicap Association and then went on to introduce the Hope Club's President - Mohammad Abu Mazzen. He gave a brief speech about how his perspective was altered after he volunteered at the Kuwait Handicap Association. 

Rana then introduced two students Ossamah Farah and Sara Raji, who were both volunteers with the children at KACCH. They both helped the audience understand how no matter what the situation of any child, the bottom line to their happiness was a will to play and smile. After their speeches a short movie was screened showcasing some of the Hope Club members and theirs journey with KACCH. 

Club members Dana Bandar, who presented a short poem, and Sara Qaddura who offered a moving speech about her experience with some of the Handicap members of our society she worked with during the semester break. The volunteers' powerful words gave the audience a sense of how difficult it was to realize that those ailing members of our society are seriously overlooked and that despite physical differences; they all just want to be loved. 

Another short film was presented showing the experiences of those Hope members who were involved with the Handicap association. AMIDEAST intern Christopher Asmar, was invited to share his views on the Hope Club "Fun Day" that was held with the Kuwait Handicap Society. He described his journey and his perspective helping the audience get a better view into the world of volunteering.
 

Service is My Joy Ceremony
22, Mar 2011
Arabian Heritage Project's Al Kout Festival Brings AUK to Life
For two full days, March 15-16, the American University of Kuwait campus was converted into an elaborate fair with 7 hours of shows a day introducing the students and community to the wonders of Kuwaiti heritage. The AUK Arabian Heritage Project's Al Kout Festival opened with a great start. The Arabian Heritage Project is a center devoted to promoting and fostering culture in the Peninsula, and the annual Al Kout Festival is a way to bring that heritage alive. "This year, since it was the 50/20/5 Anniversary of Kuwait and we were under the Patronage of the Minister of Education, Dr. Moudi Al-Hmoud, we wanted to feature our students more than ever," says Dr. Lisa Urkevich, the Director of the Arabian Heritage Project. "Although everyone loved our professional guests, our most popular stage shows were by far those that featured our gifted student musicians, singers, poets, and artists. Under our Al Kout motto, 'Where Kuwaiti past meets Kuwaiti future' we were able to show how our students are thinking about their heritage but in a fresh, invigorating way that looks to the future." 


This is the third time Al Kout Festival has been offered at AUK, and it was the most elaborate festival so far. The National Museum provided a grand, detailed display of Kuwaiti heritage, over fourteen different craftsmen and women graced the campus, camel rides were offered all day, and a rare Irish stallion from one of the leading stables in Kuwait was walked in the campus. Over nine Bedouin artisans introduced their craft in a traditional tent surrounded by tools of Bedouin life. A bazaar of over 40 booths and tables stocked with goods and food from leading merchants and restaurants lined the center of campus, and a car show with antique vehicles was an Al Kout favorite. Student 50/20 logo winners exhibited their highly lauded graphic displays. 

The grand stage built in the central campus was the focal point where seven hours of performance took place each day. Dozens of talented AUK students were featured performing Kuwaiti traditional pieces that they themselves often arranged musically. Student poets offered original poems, at least one praising "Al Kout." The great Salman Al-Amari, master of Kuwaiti sawt, and his ensemble was featured. Famous Bedouin poet Salem Sayar fascinated students and guests, as did a leading Adani band. Brief performances of classical South Indian Karnatic music soothed the crowd, followed by shows each day by the great Kuwaiti Sea Bands, Bin Hussein and Mayouf. The festival ended with a standing-room-only concert by the phenomenal singer Fatoomah. As one student blogged about all the stage performances, "WHAT A SHOW!" 

The festival was generously sponsored by Kipco, Burgan Bank, Kuwait Hotels, Gulf Net, Gulf Insurance, and Kamco who all support Kuwaiti heritage with great pride. 

For more information please contact 
Dr. Lisa Urkevich, 
Director, 
Arabian Heritage Project 
ArabianHeritage@auk.edu.kw
 
Al Kout Festival in images
 

Arabian Heritage Project's Al Kout Festival Brings AUK to Life
20, Mar 2011
Gulf Studies Center Host 3rd Diwaniah

The Gulf Studies Center at the American University of Kuwait hosted its 3rd Diwaniah for AUK directors and faculty in the Kuwait house of National Works, memorial museum on Saturday, March 12 2011. The museum started with the reception hall, where the walls consisted of hand drawn portraits of the rulers of Kuwait from the late Sheikh Mubarak Al Kabeer to our present Amir. The reception hall also contained a large map of Kuwait made of colored glass. Followed by that was the Kuwait heritage hall, which was designed by voice recordings, old folk songs, and miniature models of Kuwaiti buildings. The museum included hand drawn panoramas, photos, and weapons used by the Iraqis during the invasion. 

Attendees: Dr. Winfred Thompson, Dr. James Goodpasture, Dr. Marjorie Kelly, Dr. Kathy Nixon, Dr. Francisco Carrada Bravo, Dr. Pellegrino A. Luciano, Dr. Christopher Ohan, Dr. Ralph Palliam, Dr. Gholamreza Vatandoust, Mrs. Gholamreza, Dr. Mohammad Akbar, Dr. Anastasia Kononova, Prof. Kevin Peppard, Prof. Charles W Cange, Prof. Abbas Momeni, Prof. William Andersen, Prof. Maryam Hosseinnia, Prof. Marcia Denny, Mrs. Jill H. Allgier, Hiba Ali and Menna Abdulhamid.
 

Group Photo with Dr. Winfred Thompson
 

Left to Right: Dr. Mohammad Akbar's son, Dr. Mohammad Akbar-Director of GSC, Menna Abdulhamid -Student worker GSC, Hiba Ali- Program Coordinator GSC, Dr. Ralph Palliam- Associate Professor of Business Administration
Gulf Studies Center Host 3rd Diwaniah
17, Mar 2011
ACBSP Awards Initial Accreditation to AUK's Business & Economics Division


Overland Park, KS, USA - The Accreditation Council for Business Schools and Programs (ACBSP) Baccalaureate/Graduate Degree Board of Commissioners has awarded the American University of Kuwait accreditation for its business programs.

ACBSP accreditation certifies that the teaching and learning processes within the Business & Economics Division of the American University of Kuwait meet the rigorous educational standards established by ACBSP.

"American University of Kuwait has shown a commitment to teaching excellence and to the process of quality improvement by participating in the accreditation process," said ACBSP Director of Accreditation Steve Parscale, who will present the Certificate of Initial Accreditation at the ACBSP Annual Conference in Indianapolis, Indiana on June 26, 2011. "This accreditation is evidence that American University of Kuwait is committed to providing the highest quality business education for their students."


ACBSP Region 8 Representative, AUK President, Acting Vice President for Academic Affairs & Faculty members from the Business and Economics Division

AUK President Dr. Winfred Thompson said, "I congratulate the division of business and economics on this achievement. It is a significant step forward as we strive to attain international recognition of our programs. We are pleased to join the ACBSP in its continuing effort to improve the quality of business education."

ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence. Established in 1988, ACBSP is the only business accrediting organization for all associate, baccalaureate, and graduate degree programs. In 2001, ACBSP was recognized by the Council for Higher Education Accreditation (CHEA).

ACBSP Region 8 Representative, Bruce Stetar said, "We are pleased to have AUK among our family of accredited institutions, they are opening a new chapter by ensuring that their programs meet the highest standards. This is the first step in a long process of being committed to better quality education for days to come, and for the future. This is what the ACBSP tries to do, help business programs achieve this goal."

Acting Vice President for Academic Affairs Dr. Nizar Hamzeh added, "The value of this accreditation embodies not only the acceptance of the B&E Division to the membership of reputable Business schools and programs but also in recognizing the Business programs as professional programs blended with the tradition of liberal arts education. These wouldn't have come true had it not been for the hard work and commitment invested by the faculty and staff of the B&E Division, the Dean's Office of Arts and Sciences and the University at large."

Business and Economics Division Head Dr. Mohsen Bagnied said, "This confirms the commitment of the Business and Economics Division to continuous improvement to ensure that our program ranks among the highest quality business schools in the World."

ACBSP continues to grow, having recently added its ninth region to better serve member institutions in Latin, Central and South America. There are currently more than 825 members, including 134 institutions from outside the United States. ACBSP member institutions represent 44 different countries.


ACBSP Region 8 Representative, AUK President & Acting Vice President for Academic Affairs


Faculty members from the Business and Economics Division

Contacts
AUK
Amal Bin Ali
Assistant to the President for Admissions & Public Affairs
AAlbinali@auk.edu.kw

ACBSP
Melinda Dorning
mdorning@acbsp.org

Released by the PR & Marketing Department on the 17th March 2011

ACBSP Awards Initial Accreditation to AUK's Business & Economics Division
16, Mar 2011
AUK Host 6th Annual International Week
The American University of Kuwait's Office of Student Life organized its 6th Annual International Week from March 6-10, 2011. International Week was a collaborative undertaking which had numerous and diverse events, such as The Diversity Fair, The Women Empowerment Workshop, the Globalization and the Changing World Forum, cultural food, traditional arts and clothing, and a Mini Football World Cup Championship. These events support the mission of the Office of Student Life by celebrating cultural diversity to reflect current issues in the world and by providing personal development opportunities for students. 

The program was executed in association with AUK clubs and organizations such as the International Club, Hope Club, L.E.A.D Program, and MUNAUK. A number of volunteer students joined forces with the Office of Student Life on the diverse events that the week offered. 

The first day, March 6th, was designated as Diversity day. The day saw a variety of country activities through the diversity fair along with embassy representation. In addition, Traditional Gulf, Egyptian, and African musical performances were enjoyed by the AUK community. The International Club of AUK organized this day's activities in collaboration with the Office of Student Life. On the same evening the AUK Film Club screened a diversity movie outside the Hangout Tent. The first day witnessed the Mini Football World Cup Championship kickoff that went on for the whole week. 

The second day, March 7th, was designated Kuwait & the World. The Hope Club of AUK in collaboration with the Office of Student Life organized this day's activities. The day focused on Kuwait's role in the region and its worldwide humanitarian activities where information booths displayed ways of giving hope for Egyptians and Tunisians. Hope Club invited Ms. Fatema Al-Boloushi, a Kuwaiti humanitarian activist as a guest speaker at the AUK Chat Series, to discuss her experience with volunteering in Kuwaiti society and internationally. A discussion was led on how the audience would define the act of volunteering. 

The third day, March 8th, celebrated International Women's Day. B.E.L.L.E Club of AUK organized a special event titled "B.E.L.L.E - of - the - Ball" which contained a number of activities for female AUK students. The day witnessed one of L.E.A.D Program workshops titled "Empowering Women". This event's intent was to engage AUK students in leadership experience in international settings and encourage them to develop their leadership abilities and believe in their capabilities. The panel explained the achievements of the speakers, the challenges they went through, and their advice to AUK students in general, and specifically to our female students to empower them. AUK Visiting Associate Professor of International Relations & History, Dr. Gholam Vatandoust, commenced the panel discussion by sharing his published paper "Study of Globalization and Kuwaiti Women". AUK Assistant Professor of English, Dr. Angelica DeAngelis, then spoke on "Self Empowering Women-Young Women Write the Future". Ms. Sahar Shawa, the Programme Analyst of United Nations Development program shared with the audience her life's journey with UNDP focusing on the agency efforts in defending women's rights. The panel also saw AUK Alumni Ms. Jawaher Ali Reda speak on how to empower women to influence the future and AUK student Ms May Omran spoke about women in action. 

Wednesday March 9th, was designated as Inter-Cultural Day, and hosted the "Globalization and the Changing World" Forum. It was led by two faculty members; Dr. Gholamreza Vatandoust and Dr. Aly Mansour and AUK student, Ms. Sarah Raji. They spoke of how innovations and progression of technology and the sharing of information have altered the world and how we live through a process called 'Globalization'. Ms. Raji opened the discussion by talking about social networking sites and their influence on society followed by Dr. Vatandoust's informative and enlightening speech on the process of Globalization titled 'Globalization & the Challenge of Democracy'. AUK's Associate Professor of Management, Dr. Mansour concluded the forum by discussing 'Arab Youth Role in Integrated Regional Projects'. The Model United Nations Club at the American University of Kuwait (MUNAUK) moderated this event which was organized by the Office of Student Life at AUK. 

On the last day, The Global Village Day, students were encouraged to celebrate cultural diversity. Students represented their culture through traditionally rich elements, such as food, music, and art. A competition was held for the best country representation where the best three student-run groups were awarded prizes. The Global Village Day activities also included a traditional dress competition where the best three winners were awarded prizes. 

The Mini Football World Cup Championship which commenced on the first day, concluded with 'Team Argentina' winning the final match. They were presented with medals and the Cup. 

The 6th Annual International Week was organized by Mr. Ayman Shouman, Student Engagement Officer of the Office of Student Life and provided various opportunities for AUK clubs, organizations and individual students to interact and engage in meaningful experiential learning activities. This allowed them to deepen their understanding and appreciation of cultural differences. The week highlighted the important role these differences play in the human experience. It also cultivated a sense of social responsibility to others, fostered cultural collaboration, and communication, as well as offered civic, personal, and organizational leadership .
 
Images from the diversity fair
 

Haban band
 

African Drums
 

Egyptian folklore
 

Ms. Fatema Al-Boloushi, a Kuwaiti humanitarian activist, with Mr. Ayman Shouman Hope Club of AUK advisor & Club Members
 

"Empowering Women" L.E.A.D Workshop facilitators, organizer & panel speakers
 

"Globalization and the Changing World" forum organizer, moderator, & panel speakers
 
Images from the Global Village
 

AUK Female student Sarah Raji representing Palestine
 

AUK students representing Lebanon
 

AUK Female student Lujain AbuZaid representing Tunisia
 

AUK students representing France
 

AUK female students representing France
 

"1st Place Best Country Representation contest" Palestine booth serving traditional food to AUK community during the Global Village Event
 

Presentation of Palestinian traditional wedding during the Global Village Event
 

Presentation of Palestinian traditional wedding during the Global Village Event
 

Presentation of Pakistani traditional outfit
 

Armenian booth during the Global Village Event
 

Presentation of Egyptian Birth celebration - Egyptians at AUK along with AUK community celebrated the birth of "January 25th Liberty"
 

Presentation of Egyptian Birth celebration - Egyptians at AUK along with AUK community celebrated the birth of "January 25th Liberty"
 

2nd Place Best Country Representation contest Pakistani booth during the Global Village Event
 

3rd Place Best Country Representation contest Egyptian booth during the Global Village Event
 

Best Traditional Outfit contest
 

AUK Host 6th Annual International Week
15, Mar 2011
Faculty Highlight: Dr. Issam Damaj
AUK Assistant Professor and Program Lead of Computer Engineering Dr. Isaam Damaj attended The 2011 IEEE GCC Conference and Exhibition for Sustainable Ubiquitous Technology in Dubai on February 19-22. The conference provided a forum for professional engineers, scientists and academicians engaged in research and development to convene and present their latest scholarly work and applications in industry. It also provided engineers with an opportunity to interact and share their experiences in technology applications, new developments in industry and their benefits to the GCC countries. 

Dr. Damaj presented two papers at the conference; the first was a technical paper on the "Sustainability of Engineering Education in the Gulf Cooperation Council Region". The presented research was done in collaboration with the American University of Beirut. Based on the challenges facing the institution of sustainable engineering education in the GCC region, the paper presented an exploratory investigation to determine what could be learned by studying an existing model of collaboration between a well-established University (The American University of Beirut) and a newly-established one (Dhofar University, Salalah, Oman) that included the creation of engineering programs. The study also investigated what could be learned from the practices of the newly-established University in terms of sustainability. The investigation built on an internal University-wide self-study and an external review by a formal accreditation council. In addition, the investigation critically presented good practices within the College of Engineering and at the department of Electrical and Computer Engineering. 

The second investigation presented by Dr. Damaj was a technical paper on the "The Design and Implementation of Electrically Small Reconfigurable Patch Antennas". The presented research is done in collaboration with Beirut Arab University and addressed the need for smaller, power efficient, and electrically small wireless devices. The paper focused on key characteristics of future generation wireless communication systems that include the ability of antenna reconfiguration to meet different standards. The paper presented the design and implementation of electrically small reconfigurable patch antennas. Different designs were developed and simulated and the designed antennas were fabricated and tested. The performance of the fabricated antennas was critically evaluated and analyzed. 

Dr. Damaj also chaired a session on "Engineering Education" and served as a member of the Technical Program Committee of the conference.
 

Faculty Highlight: Dr. Issam Damaj
15, Mar 2011
SGA Aid Students Through Book Fair
AUK's Student Government Association (SGA) hosted a book fair at the beginning of the Spring 2011 Semester where used books were sold in an effort to alleviate the financial cost of text books for AUK students who cooperated in this academic event. Eligible students participated in a raffle draw where 100 winners were announced. Each winner received a 30 KD voucher to be used at the AUK bookstore which stimulated students to register and be part of this event. 

SGA congratulated all the winning students and SGA's Financial Officer Mohamed Al-Fares said, "the event was a great success with many students who took advantage of this opportunity. We hope to continue with such activities in the future that benefit our students." 
 
Images from the Event
 

SGA Aid Students Through Book Fair
© American University of Kuwait Terms of Service Privacy Statement